Common Power

Common Power is an organization dedicated to civic action that goes to great lengths to walk the walk, not just talk the talk. They are dedicated to door-knocking, phone-calling, and engaging people in democracy. Their boots-on-the-ground mission informed the visual inspiration for the rebrand. From the urgent, handwritten signs of Civil Rights protests, to Brazilian Pichação graffiti, Corita Kent's printmaking, and the lettering of 1960s jazz, the Common Power brand is based in emotion, anti-political movements, and stands on the shoulders of those who have dedicated and risked their lives to the fight for equity.